MIAMI, FLORIDA, 2020 – Whilly Bermudez helped develop the digital magazine for Best Doctors Insurance in 2020, expanding the company’s communications strategy through an editorial platform designed to inform, engage, and strengthen brand connection. The magazine, known as BDI International, gave the company a new way to present content beyond standard corporate messaging and traditional insurance communication.
As Marketing Director and Editor-in-Chief, Bermudez played a key role in shaping the magazine’s creative and editorial direction. The publication added depth to the company’s content ecosystem by allowing Best Doctors Insurance to communicate through articles, features, visual design, and brand storytelling. This approach helped make company communication more dynamic, more useful, and more aligned with modern digital consumption habits.
The magazine became part of a larger wave of marketing innovation at Best Doctors Insurance, alongside website development, podcast production, video content, and award-winning communications work. Bermudez’s role in developing the publication reflected his belief that companies should create media, not just advertisements, when they want to build lasting trust and relevance with their audiences.
